Internet Marketing Business Strategies That Work

If you want to obtain success as an internet marketer, then it is important for you to learn more about the most effective internet marketing business strategies. Armed with the right strategies, your online business will turn out to be a huge hit. It will become one of the leading businesses in the online business industry. The following are some of the strategies that you can try:

1. Search engine optimization (SEO). This is considered to be among the best strategies for any online business. Although it may take a substantial amount of time before you get the desired traffic for your website, the results are still desirable. All you need to do is to make a constant update on your site and blog by posting new contents on it every single day and you will be on your way towards increasing the traffic of your website and ranking high on search engines.

2. Niche Marketing. This strategy allows you to focus on the field that you are good at. If your focus is directed towards providing your target market with relevant information about your business, then make sure that your website is filled rich content. Once you are able to provide the visitors of your website with good information, then there is a great possibility for these people to revisit your website.

3. Website Design. This is considered to be one of the most reliable internet marketing business strategies as this is capable of attracting a lot of visitors to your website. If you have a good web design, then you can expect the public to keep on visiting your site. Keep in mind that your website serves as your online brochure and this is the first interaction between you and your potential customers. Because of this, you have to find a way in order for it to become even more appealing. As a means to help you out, find a domain name which is unique and can be easily remembered. You are also advised to work with a reliable web hosting service to ensure that you get the best web design services possible.

4. Market Automation. This is proven to be an effective strategy in your attempt to save time and effort when performing online marketing activities. Once you start automating every marketing activity of your online business, you can expect to not only convert potential customers into real ones but also obtain more time to research for new marketing ideas. You will also have ample time to reach out to new target market.

5. Viral Marketing. This is a form of online business marketing strategy where you are required to first view up-line links before you can sign up. After signing up for an account, you can expect to generate more traffic since every referral which you obtain from your down-lines also gets the chance to view your site.

Once you apply any of these strategies in your online business, success can be expected to be within your reach. Just make sure that you make a research about how to make the mentioned internet marketing business strategies work to your greatest advantage to ensure that you never get confused about how everything should be done.

So, Your Business Strategy… Well… Sucks! Now What are You Going to Do?

Strategy is a unique game plan designed to gain a position in a specific market. It is unique because it takes advantage of a company’s specific strengths while minimizing or neutralizing its weaknesses and exploiting the weaknesses of its competitors.

OK, “no duh”. Obviously, this is easy to say but very hard to do. Strategic development is complex because markets are fluid; they change rapidly and they change all the time. This is what the military refers to as the “fog of war”.

However dense the fog, a plan does need to be developed, tested, implemented and revised as circumstances dictate. As I see it, there are six steps in developing a business strategy:

1.Development of a concise mission statement

2.Articulating a clear vision

3.Development of a hypothesis on how to achieve that vision

4.Testing and revision of the hypothesis

5.Implementing and executing the strategy (the outcome of the hypothesis)

6.Tuning the strategy as circumstances warrant.

Unfortunately, where most business strategies go awry is in three areas:

1. The mission/vision development is either skipped or is so broad and full of feel good fluff that it means nothing to the employees or the customers.
2. The business jumps directly from its strategic hypothesis right to implementation. Thus skipping the appropriate due diligence that would dramatically increase the odds of success.
3. The business spends far too much time on the due diligence. Getting stuck in paralysis by analysis and thus missing out on the opportunity.

Strategy can be an elusive and slippery thing to manage. It takes the view from 40,000 feet through to the subatomic particle approach to develop. It takes team work and thinking like a general manager. And it requires constant, dispassionate evaluation and adjustment.

The Vision “Thing”

Before a company can develop a strategy; it must articulate a vision for itself. The vision that will guide and focus the business must address three questions:

1. Who are we?

2. Where are we going?

3. How are we going to get there?

If the vision includes too much in an effort to be all things to all people, it will become unwieldy – or worse, meaningless. Including too much in a vision is probably the single biggest mistake that companies make when drafting a vision statement.

I’ve heard intelligent presidents and CEOs say they don’t want to state a vision because it could be too confining. I’ve always assumed this means one of two things: either the leader is copping out because he or she lacks vision, or the leader truly believes the statement and doesn’t understand that the lack of vision ensures a lack of focus.

Managers are faced with countless decisions every day that can steer the company left or right of their intended course. A clearly articulated vision is like a compass; it helps steer decision making in the direction the company has planned to go.

Yogi Berra once said, “If you don’t know where you are going, you might not get there.” As usual, he was absolutely right.

Development of a Strategic Hypothesis

While consultants certainly can help in the development of a strategic hypothesis, I don’t think it’s smart to rely exclusively on consultants to test a hypothesis. Testing of a hypothesis is also a readiness assessment of the organization’s ability to execute the strategy.

The testing phase will flush out internal objections to the plan and organizational barriers to instituting the plan. More importantly, only the company’s actual employees have the industry experience to really put the hypothesis to the test. If your people aren’t part of the process, it’s unrealistic to expect them to take responsibility and accept accountability.

Avoiding Paralysis by Analysis

No strategy ever succeeds without having to be changed. Remember the military’s “fog of war?” It can be deceptive. You may not always see things clearly. Testing and evaluating the strategy for flaws and opportunities never ends. One of the measures of a good leader is the ability to change course when necessary.

Simply recognizing and acknowledging that you cannot know all that is knowable and that you will have to adjust on the fly, will help keep you from fooling yourself into waiting to move while you are still in the search for100% certainty. The rule of thumb I like to use is 60% for low cost/lower risk decisions and 70% – 80% for high cost/higher risk decisions.

In other words if I have 60% of what I believe is the “knowable universe” than I pull the trigger on a decision on the lower cost/risk decisions. Then I monitor the results and adjust as circumstance warrant.

In the final analysis, strategy is an art. If it was pure science, the DOW would be at 50,000 and guys like me would stop writing opinions on business strategy.

Business Strategy Implementation is a Must to Achieve Success

In every business, you will need to have your own strategy to get your business on the way. It is never easy to earn money through the internet. You need to have the right approach and the right tools to succeed. However, knowing the strategies is not enough; you have to proceed with the business strategy implementation.

Business strategy serves as your guide on how to run your internet business properly. You need to have the right way on how to succeed. It is usually divided into three types namely the business unit strategy, corporate strategy and the operational strategy.

Business unit strategy deals with the competition of your business to other companies and how you meet the expectations of the different customers. Corporate strategy on the other hand deals with the overall performance of the company which includes the relationship to all its investors. Lastly, the operational strategy is primarily concerned with the organization of the business in a particular market.

Business strategy is very important in order to achieve success in the internet. When business owners do not place enough time to concentrate on their business, they tend to lose instead of gaining. They need to keep an eye everyday on the progress of their business.

Whatever business strategy you have, make sure that you put it to action. Remember always that words without actions are useless. Study all the strategies that you have plan in mind and select the most appropriate plan that you can use. Learning from other people with professional skills regarding internet business is another way to gather added information on how to make your business successful.

Business strategy is a must in order to achieve success in your internet business. Earn more and more money with the right tools and strategies for your business. Be on the right path to achieve success.

How To Use Local Business Strategies To Attract Customers

For any small local business, the best way to get new customers is to establish an online presence. A website would be the foundation of your presence online. However producing a website alone is not sufficient. The website itself should be planned with its purpose in mind.

That purpose would be to provide:

  • A place to present your business and the products or services that it offers, online to consumers.
  • A way to brand your business to make it more recognizable to consumers.
  • A means to develop trust and confidence in your business.
  • A place to offer valuable content.
  • A method for capturing contact details of prospective customers.

It is of little use having a pretty website if nobody visits that site. The aim should be in the first place to attract as many people as possible to the web site, to interest them once they arrive and then entice them to leave contact details (e.g. name and email address) usually in return for some valuable information, gift or free or discounted service. Relevant local business strategies and general internet marketing tactics should be employed when designing the website. It should contain high quality, relevant content.

By focusing on offering value to prospective customers you can help establish a positive reputation. You must develop the consumers trust in your business. By being open and upfront and offering great value, with no strings attached, prospective customers will have confidence in your products and services and be more willing to buy from you. Provided that you are offering real value, over-deliver on your promises and don’t rip the customer off then you will have every chance to convert the new customer into a repeat client.

In order to initially attract customers you need to use SEO tactics (Search Engine Optimization). Emphasize keywords that prospects would normally be looking for in search engines like Google, Yahoo and Bing.

Integration with social media sites such as Facebook, Twitter, YouTube and LinkedIn also provides a great opportunity to get the word out to people sharing related interests and to draw them into your website and then in turn, your business.

It is vital that your business is proactive in providing a prominent presence in the local community. By producing a well-designed, content rich and interactive website, driving targeted traffic to it and then obtaining contact information which enables future follow-up, your small local business will have every chance to compete successfully with your competition and flourish, even in the current harsh economic climate.

Strategy For Small Businesses: What Is Your Business Strategy And How Will It Help You Grow?

Among my small business clients, I regularly notice that owners with a clear business strategy tend to run buoyant, growing companies. So if I was helping you develop your business strategy, we would start with two key questions:

  • “What differences draw customers to you and away from your competitors?” and
  • “What is your best route to selling more and winning more profit?”

Once I have helped you to honestly answer these pivotal questions, I would get you to review the trends in your market and pick out those that give you advantage. Then we would prioritise your preferences:

You can focus your strategy is several ways

1. Choose what not to do. You might coose to deliver fewer products and services excellently and to avoid spreading yourself across the marketplace.

2. Compete on value not price. You could increase the value you deliver to key clients and then use their testimonials and recommendations to lead you to new contacts.

3. No competition. How about offering something that no one else does (or can copy) so that you stand out from the crowd?

4. Paranoia stays ahead. Some people like to keep watching what their customers want then work hard to keep satisfying them. This works well where the market is stodgy and your competitors assume that regular custom equals tied income.

5. Distinctive value. As a specific example, I give my clients a calm oasis in which to define their goals, and create achievable plans, so that important work is protected from interruptions.

6. Trade-offs that build value. By tuning a package of services to your customer’s needs, you could create sales barriers against your competitors.

You can set a clear direction

Following your choice of market strategy, we would then refine this material into a clear statement of intent so that your marketing plan (and business plan) can be well focused.
This might seem like hard work but the benefits become clear as your company connects with your customer’s needs and your income and profit grow.

Blogging With Business Strategy

A blog is a website where you post relevant information for your target audience. Blogging is creating an internet buzz. Almost, anyone can be a successful blogger, but you must understand a few basic concepts. Blogging with a business strategy is the fundamental principle to achieve unlimited success.

First, decide whose your target audience and what information are you going to provide them. Upon deciding, stay in you niche and be consistent.

Your blog’s color scheme needs to be a simple blend of colors so it’s easy for your audience to view. Too drastic of a color scheme, will mean your audience will not view your site for very long. On your blog, include your name, your brand name, your picture and a contact number that leads directly to you. This allows your audience to better connect with you.

Make sure your site is easy to navigate. Have titles throughout your blog to make it easier for your viewers, to navigate from one page to next. Have your post comments and your opt-in form for more information, easily in view. A blog site well put together for easy viewing, will be a site your audience can truly appreciate. It will also be a site with more visits. This will help in increasing your traffic for more business exposure.

In writing your blog content, write about what you know and what you care about. Certainly, research your topics, but write in your own words, so readers can identify, you. In writing helpful, informative content, your brand will shine through and this may be the very reason someone decides to do business with you. It also maybe the reason, viewers come to your site again and again.

Be informative and empowering, so your viewers will look forward to your post and actually enjoy them. With your audience, receiving this satisfaction, they will continue to visit your site and they will tell others. Have a comment section on your blog and respond to your viewers comments appropriately. Post new information on you blog daily. You want people to visit your site daily so they can stay in tune with you and not forget you. More blog posts equals more traffic. Google loves fresh content.

It is not enough to just post on your blog regularly, recommend interaction in your blog. Constantly promote your blog. This is a strategy to build your business. Use your blog to bring value to your readers and to establish new friendships and new connections. Add your blog site to all your marketing advertising, if your blog content is awesome, but no sees it, then the content is of no use. Interact with others by reading their post.

Content aggregator and meme trade will allow you to reference several blogs at once. Cite and link to others information. Add them to your list. Participate in forums and message boards. This is the trackbacking sequence to other high traffic blogs. You can also use Google alerts to set up notification when bloggers write on one of your post to send daily automated email alerts. Visit these blogs and leave a comment and mention your own blog posts

Another blogging strategy, is to be the first to write about a specific topic. There is little competition for these key words and you can get your site a high ranking on Google’s search engines. People will link to your blog just for the information because of lack of availability of other sources.

In the MLM business, the lifeblood your business is new leads. The key business strategy with blogging is to drive massive traffic to your websites. This is new prospects for your business. Blogging effectively can build you the MLM dynasty you deserve.


Strategy in business seems to be greeted by a blank stare and a limited understanding of what it is and how important it is. When I first talk to people about this, the common theme is that it is a tool large corporate organizations use.

The reality is that it is a tool that is available to any size business and is a key process that all businesses should use.

The harsh reality is that the world is changing at an alarmingly faster rate as the years go by and unless a business is going to be looking forward and committed to changing and improving, that business will be run over and cease to be of relevance.

If you have not been involved in working on business strategy in the past, the first step you need to take is to look at the present and decide where you are at. Once you are clear on this then it is time to start looking forward towards building a strategy that will make sure your business remains relevant and is sustainable in to the future.

Following are the key areas you need to discuss when looking to build a strategy for your business:

  • Identify what is the Purpose, Vision, Mission and Core Values for your business
  • Identify what is happening in your industry and where the future trends are
  • Determine where your business currently is from the aspect of all key stakeholders
  • Determine who your current and future competitors are and what they are doing different to your business
  • Identify the key external factors affecting your industry and business and how you are going to deal with them

Once you have gather all this information, then it is time to start building a strategy that is aligned with ensuring your business is going to take the greatest future advantage and satisfy all key stakeholders in your business.

Your Marketing Department must keep in touch with the market place i.e. talking to suppliers, discussions with regulators and stakeholders, surveying the landscape and most importantly know and understand what the customer needs both now and in the future.

This Pillar provides alignment between your business and your customers well into the future.

System Alignment:

One of the main reasons a customer leaves a business for a competitor is due to inconsistency in a service, a product or both.

Everything we do in life is a process. To ensure that we consistently do the same thing it is crucial that we detail that process to enable us to follow it each and every time.

In business if something goes wrong, it is usually due to one of the following:

  • There was not a system detailing how to do it correctly.
  • There was a system but it was not thorough and correct
  • There was a correct and thorough system but the individual is the issue

3 Tips For Creating a Successful Internet Business Strategy

When you begin your Internet business it is vital that you have an overall strategy or plan for your new business. Too many new entrepreneurs will buy an eBook or online course and jump in with both feet, only to struggle and become frustrated and confused. Starting out with Internet business strategy will go along way in helping you avoid the common pitfalls that most new Internet start ups face. In this article we will cover three important components that should be part of your overall Internet business strategy. The three essential components of a good strategy are list building, traffic generation and the types of products or services that you will sell. Having a plan for each of these will put you far ahead of other new Internet entrepreneurs.

Will you build a list?

Building a subscriber list for your business is one of the most important things that you can do and should be a priority in your overall strategy for your business. Regardless of the niche or what you will offer your prospects, the best thing for your businesses long term success will be a a responsive list. This will give you the ability an build a strong relationship with your prospects and through providing them value, you will build trust. This will not happen over night so you will need to stay focused and stick to it and the rewards will be great. Remember, in the world of online business, you only have two real assets. They are your domain name and your list.

How will you get traffic?

Developing a strategy for generating traffic to your business is another crucial ingredient to the success of your business. It really doesn’t matter how good your web site looks or how amazing your product or service is unless you can get people to look at it you will never make any money. There are many methods for traffic generation and you will need to investigate them all to make a good choice for you. One of the most popular ways of getting traffic is through pay per click marketing. The benefit of pay per click is that you can start a campaign and begin sending traffic to your site within minutes. The down side is that there can be a steep learning curve and it can get very expensive if you don’t know what you are doing. For the new Internet business I recommend article marketing. It’s slower in the beginning but it has a snowball effect over time and the articles that you write today could still be sending you traffic years later.

What will you sell?

Have you seen all the opportunities out there that tell you that you can make all this money and you don’t have to sell anything? Don’t believe it! If you have a business, the fact is, that business cannot generate any income until something is sold. maybe you will be an affiliate and send traffic to an affiliate products web site. In that case the sale is made at another site, but still something had to be sold in order for you to get paid. As part of your overall strategy you should have an idea of what will be sold in order for your business to generate income. Will you sell a service like programing? Maybe you will sell information about topics of interest in your chosen niche. Will you focus on selling other peoples products and if so, what kind of products. When you start out having a clear vision of what your sales funnel will look like you will be so far ahead of much of your competition that you will blow them away.

Business Strategies to Preserve Wealth

Preserving wealth is one of the most important business strategies for any investor. Whether you are risk averse or a risk taker, the bottom line is the same. You want to produce positive cash flow with your investments. There are several business strategies to preserve wealth. These include, but are not limited to, real estate, small business ownership, stocks, bonds, and mutual funds.

Real estate can be a key business strategy to preserve wealth. Not only does real estate increase in value over the years, but it builds equity and can produce a positive cash flow-for not only you but your children as well. So how does this work, and is there significant risk involved?

The answer to this is simple. Real estate has a proven track record over the years. Although, like any investment, there are lows and highs, real estate will increase in value if the property is held for a long-enough period of time. Unless you practice the business strategy of “flipping properties,” then you should plan to be in this for the long term.

Purchasing a property for the sole purpose of renting it out is a great business strategy to mitigate market exposure-meaning that no matter what the market fluctuations are, you and your investment will remain safe. Remember there are always going to be individuals looking for rental properties. The key is to find an area that you yourself would be comfortable living in. Being in a safe environment with a good school district will appeal to almost any family. The proper marketing and having a good product-two key business strategies-will ensure success.

Owning and operating a small business is another way to preserve wealth. Many individuals dream of owning their own business, so why not make this a reality. Of course, this does not come without its own set of risks. Being properly educated in all aspects of running a business is a must. Opening a franchise can be a good alternative for someone with little knowledge in business operations and strategies. This, of course, will limit the owner’s opportunities for business creativity, and some of the profits will be handed over the franchisor. The benefits of a Franchise are a proven business strategy, existing business model, recognized brand name, and consistent product quality.

Whatever it is, if you do decide to open your own business, make sure it is something you have a great passion for. Findings show having a passion for something generally leads to success. An individual will work harder for something he or she enjoys.

Make sure you employ trust-worthy individuals who have your best interest at heart. This is why so many small businesses employ family members. Most businesses do not turn a profit in their first year or two so make sure you have enough capital to sustain the life you are accustomed to. Do not over extend yourself-and most of all, enjoy your business.

So where do stocks, bonds, and mutual funds fall in a business strategy? The answer to this is simple. Keeping the profits from your income-producing business in a non-interest bank account is like keeping your money in your sock drawer. Investing your profits in mutual funds, stocks, and bonds can be a great way to produce more wealth and portfolio diversification. If you are risk averse and do not want to lose money, a mutual fund is a great way to create a diverse portfolio for those with little market knowledge. Remember the key is letting your money work for you, it’s a business strategy that’s worked for years!

Famous Business Strategies

Either simply a looker-on or a player in the world of business, you see millions piling into the accounts of world’s most famous businessmen and naturally the question pops “How?”, wondering what is the alchemy they’ve discovered? Yet, there is no magic here – it’s mostly pure strategy. And what it takes to spot it and make it real.


Identifying the best strategy for your business is the key to all success.
It should give you the lift that makes a difference. The art for your strategy success is planning.

* settling a vision for your business
* defining a mission
* setting out objectives
* establishing values, goals and programs.


It is all there, it is all important, but first there is the vision.
So, is vision a spark, is it a moment? How much is inspiration and how much hard work? Is it 99% perspiration and only 1% inspiration? Can we all be geniuses?

According to Edison’s theory I would say yes, if we are committed to hard working, as it is primarily the hard work that makes a genius. Inspiration comes on the way, when involved in as much action as you can handle. Contrary to the conceptual meaning, inspiration seems to be driven by propitious conditions – in this case, by work.

Hard work

So, what really happens behind the fairy-tale success stories is usually not what some would expect – a brilliant, extraordinary, never heard of discovery that changed the world, but, disappointingly enough, plain hard work. What these people have is what I would call “industry intelligence”. How is it acquired? Working of course. That is, sharply aware of their industry environment, learning all the rules and deeply involved in their own businesses, success people have at some point of activity a vision for their business that proves to be a winner – the revelation naturally produced as a result of their work commitment.

Let’s take the example of three American legends: Sam Walton, Warren Buffet and Bill Gates. What do they have in common? The winning vision, the winning strategy.

Sam Walton

In the case of Sam Walton, no new, innovative business models were launched. He followed the existing low-price retailing pattern but the competitive successful strategic approach was that instead of focusing on large cities he took his business to small towns becoming the low-price leader in rural towns.

Warren Buffet

Warren Buffett’s success resides in his different approach to value investing. While usually investors look for stocks they believe undervalued by the market, Buffett does not take into consideration the stock market aspects, such as for instance the supply and demand ratio. He analyzes the stocks on the basis of their potential as companies. He is interested in long-term results, such as ownership in companies with capacity of generating money, namely, companies with a strong name, great historical results, strong management and industry expertise.

Bill Gates

Neither is the case of Bill Gates to have made extraordinary innovations. Rather than innovation, he had the ability to put together other people’s ideas, thus producing big hits and making a profit. He did that first when adjusting BASIC programming language for the Altair 8800 (first PC) – neither of which was his original creation. Then, the same happened with DOS, which Microsoft bought (the original version was QDOS) and adjusted.

Business strategies implementation

Then, action comes. As the saying goes, planning without action is futile, action without planning is fatal. It takes guts to act boldly and take whatever risks are necessary to put your vision into practice. It takes a great deal of tenacity to surpass obstacles and get over unfortunate happenings on the way. So, how did they implement their planned strategies? What was the outcome, what principles resulted for them to base their businesses on?

Warren Buffet

For the implementation of his strategy, Buffett has drawn his company choice principles, involving a great deal of analysis of business, management, financial aspects and a great deal of patience, waiting for the right price once the possible investment has been identified.

On businesses

* simple and understandable
* consistent operating history
* favorable long-term prospects

On management

* rationality in treatment of retained earnings and investment of company profits
* disclosure of all aspects of company performances
* capacity of thinking independently of other managers’ way of thinking.

On financials

* look for return on equity, not earnings per share

* analysis of free cash flow growth
* unique niche companies with high profit margins
* look for companies with at least one dollar of market value for every dollar retained

On stock valuation

* reasonable price for the company
* stock valuation analysis followed by analysis of a possible significant discount, case in which it will be purchased.

Success depends on the investor’s dedication to learn and follow the principles.

Sam Walton

He gives his ten rules for success in the book “Made in America, My Story”:

1. commitment to business
2. profit sharing with partners
3. partners’ motivation, competition encouragement
4. total communication with partners, trigerring their commitment
5. giving appreciation to what your partners do for the business
6. keeping spirits up in celebrating success but also in treating failures with a touch of humor
7. listening to everyone in the company, encouraging their talking
8. a sustained exceptional relationship with the customer – exceeding his expectations, showing appreciation, apologizing for mistakes
9. finding a competitive advantage in controlling expenses
10. originality, doing things differently there is a good chance to find unexplored niches.

Bill Gates

Microsoft‘s corporate mission “A computer on every desk and in every home” shortly became a reality. Offering an easily accessible operating system for computers, perceiving the importance of customizing their product to the ordinary client and not only to computer engineers and thus addressing masses, Bill Gates succeeded in putting together and promoting towards a tremendous popularity (and profit accordingly) the world’s dominant operating system.

What these people have in common is nevertheless an extraordinary ingenuity: they innovated their industry domain, building their own strategy tailored for their own business particularities and went further to its implementation.